Retailer Store Strategy – Location, Location, Location

When assessing a new store, retailers must take a holistic view of the significant investment involved—from recruiting new staff and fitting out the premises to long-term rental commitments. Getting this right consistently is fundamental to a retailer’s long-term success. The risks and rewards are clear: underperforming stores can hinder future growth plans by limiting the free cash flow available for reinvestment in new sites each year.

Green Street has developed Retail Analytics Pro to support retailers in preparing site packs for internal committees, offering a library of metrics that can be manipulated and analysed to inform new store decisions, lease renewals, and potential relocations.

Key questions you can answer with Retail Analytics Pro:

• Who is my target customer?
• Where are my target customer located, and where am I currently absent?
• Where should I open my next 10 stores?
• Which nearby stores are likely to close in the next three years, and increase local risk?
• Where are my competitors opening stores that I am not?
• What is the optimum location on this high street, based on anchor tenants driving footfall?
• Where is new housing growth occurring, likely to generate organic expansion in the catchment population?

Figure 1: Heatmap showing store overlayed to target customer hotspots

Alongside many others, we’ve partnered with leading brands on their growth journeys—equipping location and acquisition teams with the most granular, accurate, and timely data to support their strategies for over 10 years. Retail Analytics Pro is the evolution, and is ready to help all brands maximise efficiency as they canvass the market for new sites.

Retail Analytics Pro

Green Street’s Retail Analytics Pro unlocks new possibilities for investors, occupiers, and public sector stakeholders, supporting data-driven decisions that enhance retail performance and local regeneration. By combining advanced data science with extensive industry expertise, Green Street continues to set new standards for real estate insights, empowering stakeholders to make smarter, more informed decisions.

Click here to learn more about Green Street’s retail analytics

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